[SYSTEM.ARCHITECT // STATUS: ACTIVE]
your tools are fine. your systems are broken.
We build the internal operating systems that connect your stack -Sales, Support, and Product - so our team stops acting like the 'glue' and starts doing the work. No new platforms. Just tools that finally talk to each other.
You’re Paying the human api tax.
If your team spends more time moving data between tools than using it, you don’t have a workflow. You have Operational Debt.
Common symptoms include:
[ERROR] Leads getting lost between marketing forms and the CRM.
[ERROR] Support tickets requiring manual triage and “copy pasting.”
[ERROR] Product feedback scattered across Slack, Zoom, and Jira.
[ERROR] Reporting that requires weekly spreadsheet “hand-cranking.”
These problems don’t come from bad teams.
They come from missing operational infrastructure.
Your people are acting like the glue for your software. We build the systems that let them stop.
WE DON’T SELL YOU ANOTHER PLATFORM. WE MAKE YOUR CURRENT ONES ACTUALLY WORK.
yOU DON’T NEED ANOTHER SUBSCRIPTION. YOU NEED AN ARCHITECT. I TAKE THE TOOLS YOU ALREADY LIVE IN AND BUILD THE CROSS-TEAM SYSTEMS THAT ELIMINATE THE BUSYWORK.
We start by mapping how work actually flows across your organization, then design the systems that eliminate manual operations.
The result is an internal operating system that allows your teams to scale without adding operational complexity.
Diagnose Operational Friction
Identify operational waste
Design system architecture
Build automation infrastructure
Deploy the operating system
We analyze how work moves across your teams. We start by performing an Operational Debt Teardown to identify exactly where the Human API Tax is draining your margins.
We identify bottlenecks, manual work, duplicated data, and hidden inefficiencies.
We design the infrastructure needed to connect your tools and eliminate operational friction.
We build the workflows, integrations, and reporting systems that run the business automatically.
Your teams focus on customers and product. Your systems handle the repetitive work.
The Systems We Build
-
Capture, structure, and prioritize customer feedback from support, sales, and product channels.
-
Automate lead routing, lifecycle tracking, and revenue reporting across your CRM and internal systems.
-
Build triage automation and escalation pipelines between support platforms and product teams.
-
Connect Aha!, Jira, Azure DevOps, and other product tools into a unified workflow.
-
Eliminate spreadsheet exports by building automated operational reporting systems.
If your team is doing any of these manually, there’s likely an automation opportunity hiding in your systems.
Operational Systems Diagnostic
Before building new systems, we first diagnose how your business currently operates.
The Operational Systems Diagnostic maps your workflows, identifies operational waste, and designs the system architecture needed to eliminate it.
Deliverables include:
• workflow maps
• operational bottleneck analysis
• system architecture diagrams
• automation opportunities
• ROI estimates
• implementation roadmap
Built by someone who has worked inside the systems
Brass Tactics was founded by Beth Brass after more than a decade working inside SaaS product and operations teams.
10+ Years
Product operations & systems architecture
Cross-Team Systems
Sales, Support, Product, RevOps
Enterprise Tools
Aha! • Jira • Azure DevOps • ClickUp • Airtable • TargetProcess • ServiceNow • And many more•
Automation Focus
Workflow automation, integrations, reporting pipelines
Tools We Commonly Integrate
CRM & Sales
Support Platforms
Data & Infrastructure
Product & Collaboration
Automation, Integration
And many others — automation systems are designed around the tools your team already uses.
Ready to eliminate operational waste?
If your team is spending time exporting spreadsheets, routing work manually, or stitching together workflows between tools, your operational systems likely need redesign.
Start with the Operational Systems Diagnostic.